Client – Alva Incorporated – Property Management
Location – Englewood, New Jersey

Seasonal Color in the Business District to Create Curb Appeal

In Englewood, N.J., the Alva Incorporated, a property management and development firm” relies upon the expertise of Lincoln Landscaping to provide and maintain a pleasant and attractive atmosphere within the downtown business district. This planting involved removing the summer blooming annuals that were now fading and adding organic soil amendments to encourage new growth and replanting with cool-season annuals and a mass of impatiens of reds, pinks, whites and mauve. We never mix too many colors together in these areas. We use mostly primary colors and not many pastels. On a commercial property, especially, you want to ‘wow’ the customer and pastels don’t do this as well as primary colors.”

There are benefits to utilizing seasonal color. The number 1 benefits being “curb appeal”. The colors attract one’s eyes to the landscape and therefore the business area. Using a seasonal color plan can dramatically improve your landscape. You can use existing beds, pot, entrances and other features.

A seasonal color program is much more complex than just planting a few geraniums and marigolds around a property and calling it complete. More and more customers are beginning to ask for a seasonal color program in their landscape design and contractors need to be ready. With its growing popularity, contractors need to know how to manage a color program so that it is effective for the client, as well as the contractor.

People draw conclusions about a property on their approach. If you paint a pretty picture, color can make people stop and appreciate the landscape. Another benefit of seasonal color is that you not only take care of color but fragrance as well.

Color benefits entries, views out of windows, patios and many other areas on a property. Those eye-catching colors are critical for entries onto properties. Also, color may encourage people to come closer to garden areas. Just be sure not to add too much color and overwhelm the client.